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www.calzatura.com: step by step, for better usage of portal services
A series of application cards drawn up by technicians at Calzatura.com, one of the most complete and up to date Internet sites of the sector, will provide portal members with better services designed to optimise research work and communications with businessmen all over the world on the web. The cards, each covering a specific theme, will be published regularly in various issues of International technology.
WEB MAILING
This is a publicity and communication instrument that is gathering popularity among advertisers. In addition, as all direct interactive mailing, it allows the user to communicate directly and quickly with an entire category of potential customers or suppliers. The winning characteristic of this service is accurate cataloguing into goods sectors of the companies present, complete with the name and surname of the department manager. This feature means messages can be directed both to the right place as well as the right person. The message itself can be just a single text or hypertext (send by clicking on a web page) with an attached photo and file that can be in a variety of formats, meaning communication can be increased. The efficiency of this instrument is measured in terms of direct response, that is by visits or answers to a message inserted.
Once the Web Mailing page is open, various options are available:
- Select a category: click on the category boxes (max 3) and choose one or more countries where you wish to send the message;
- Manual message: to write a simple text message;
- Predefined messages in language: to make work easier, Calzatura.com offers some predefined texts of automatic messages (invites to fairs, the launch of a new product, promotional offer, product research, search for sales agent, search for distributors etc);
When the user selects one of the messages contained in the programme, he must fill in some basic information in his own language, and at the moment of sending the message the programme will translate this and sort it in the preferred language of the address;
-Personal messages in language: if the desired message is not contained in the predefined list, this option will allow you to create personalised messages in more than one language. To create a message, click on “compile new” and insert the subject and the text of your e-mail in the various languages, the message will be saved and it will then be possible to recall it at any time.
-Send mail to department: this option will allow you to choose which department and person to send your e-mail to:
-To the company, e.g.:info@name_company.com
-To the sales department manager: mario.rossi@name_company.com
-The Option Ccn, allows you to forward a copy of the message to names not on the mailing list, without other addressees knowing about it, for example if you want to let your agent know about a promotion, just write his e-mail address in the Ccn camp. To put more than one addressee, separate entries by “,”.
-Insert attachment: click on browse and select the file to attach contained in your computer.
-Send: After having chosen whether to insert your signature, click on continue to view the list of the companies previously selected and the addressee will receive the message after just a few clicks.
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