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Leader of a group that in 2000 recorded a growth of 26% and a turnover of around US$ 34 million, Tecno-GI, which, furthermore, has recently obtained ISO 9002 certification, is now aiming to widen its product range.
This strategic choice follows investments made in recent years, investments that have permitted the company to enter new niche markets and consolidate its presence on foreign markets by setting up successful joint ventures.
After having purchased shares in Sipol, which produces technopolymers and hot-melt adhesives, Tecno-GI is preparing to launch two new products on the market designed for the footwear sector. The first, which lead to the creation of the Guper Division, is a family of fabrics to reinforce the shoe which will use the process know how of the company: an innovation which is also supported by the use of a highly technological adhesive. The second, "Relion", is a new generation of materials for counters which, for its high technical content and particular production process, is covered by an international patent.
With Mr. Gianni Zanetti, the Managing Director of Tecno-GI, we did not talk, however, about products, but rather we tried to understand the strategic choices of one of the most dynamic and representative companies on our sector on a world level.
Diversification: a tool to make the most of production resources.
"The choice to diversify investments while remaining in this sector was imposed by the growth trend of recent years and in particular, the growth recorded in 2000, when the group registered a growth of 26%. It was a year to remember, indeed, more than 8 million square metres of material were sold, leading to a turnover of US$ 34 million. These results were achieved thanks to the success of our clients, distributors or converters, who often are exclusive agents for our products."
The original product
"However, the core business of Tecno-GI remains production of materials for tips and counters. The demonstration is "Relion", a product in which we invested heavily and we are counting on it for the future. With the participation of Sipol, furthermore, we are counting on purchasing a more important share even in the hot-melt adhesive sector for footwear."
Perfectly in line with market globalization.
"As far as controlled companies are concerned, these were created to respond to a necessity for upstream verticalness, as was the case for Tecno-GI Plast which produced extruded material, both to respond to a logic of downstream integration, like for example Tecno-GI India which deals with the capillary introduction of products on the Indian market. Furthermore, there has also been an expansion logic on an international level, such as the strengthening of Jasmine China which, in 2000, obtained good results.
These were all choices imposed by the market and in particular by globalization. On our part, we will continue along a route that has proved winning for us, and that means: dynamism, product innovation and quality of a service that has been recognized by certification." |
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